“None of us know the story of our heritage because we are all in the malls,” Celdran says. “There is a need to fill a hole, which is why so many young Filipinos have joined these tours.”

The response to “Walk this Way” led Celdran to co-found VivaManila, a community group that began as a hashtag he and friends living in Old Manila used to create social media vignettes of life in the overlooked origins of the Philippine metropolis.

Expose people to the heritage of their city, the idea goes, and neglected areas will begin to gentrify with the help of art and culture.

And, unlike in the business center of Makati, there is ample room in the older districts to restore and grow.

Read more: http://edition.cnn.com/2015/07/17/travel/old-manila-tour-philippines/index.html